I’m Lai Xiao.
An Artist
An Illustrator
An Animator
A Designer
A Photographer
A Potter
A Traveler
A Dreamer
based in Toronto.
An Artist
An Illustrator
An Animator
A Designer
A Photographer
A Potter
A Traveler
A Dreamer
based in Toronto.
Bingz is a global quick service provider, offering delicious and convenient Chinese food to satisfy the taste buds of our customers. Bingz is operating over 140 outlets in Beijing and expanding rapidly in other Chinese cities. In the past 8 years, the restaurant have sold more than 80 million crispy burgers and is one of the Chinese brands with the most potential going global.
Task: As the designer for Bingz, my task was to create the menu and promotional posters, ensuring they aligned with the brand's signature red theme while enhancing the visual appeal and content of the menu. I also worked on maintaining a cohesive brand image across all materials, making sure the design attracted customers and reflected the essence of the brand’s identity.
Poster Design